Privacy Policy · Benchmark Solutions

1. Introduction and Scope

Benchmark Solutions - Las Vegas, LLC, a Nevada limited liability company doing business as “Benchmark Solutions,” and its affiliate Benchmark Solutions Limited, a company organized under the laws of the Macao Special Administrative Region of the People’s Republic of China (individually and collectively, “Benchmark Solutions,” “we,” “us,” or “our”), together comprise a boutique consulting firm serving the gaming and hospitality industries, including commercial casino operators, tribal nations and tribal gaming enterprises, and hospitality businesses. We respect your privacy and are committed to protecting the personal information we handle.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website at benchmark-solutions.com, including any subdomains and any other webpages on which this Privacy Policy is posted or linked (collectively, the “Site”), when you communicate with us through the Site (for example, via our contact form or newsletter sign-up), and when we otherwise interact with you in connection with our marketing and business-development activities relating to the Site.

For the purposes of this Privacy Policy, “personal information”(or “personal data”) means information that identifies, relates to, or could reasonably be linked to an identified or identifiable individual. When we process personal information described in this Privacy Policy, Benchmark Solutions acts as the data controller (or the equivalent term under applicable law) — meaning we determine the purposes and means of that processing and are responsible for it. The Benchmark Solutions entity with which you interact is the controller of your personal information; for personal information collected through the Site, that entity is ordinarily Benchmark Solutions - Las Vegas, LLC, which operates the Site.

What this Privacy Policy does not cover. Benchmark Solutions provides client services exclusively under separate written engagement agreements. Confidential information, client data, and other materials that we receive or process in the course of a client engagement are governed by the applicable engagement agreement (including its confidentiality and data-handling provisions) and any agreements with tribal nations or tribal enterprises — not by this Privacy Policy. This Privacy Policy likewise does not apply to third-party websites or services linked from the Site (see Section 12).

By using the Site, you acknowledge that you have read and understood this Privacy Policy.

2. Personal Information We Collect

The Site is a marketing and informational website for a professional-services firm. We collect only limited categories of personal information, most of which is business contact information that you choose to provide.

2.1 Information you provide directly

We collect personal information that you voluntarily submit to us, including:

Contact and inquiry information — when you complete our contact form or otherwise contact us, we collect information such as your name, job title, organization (for example, your casino, tribal enterprise, or hospitality business), business email address, business telephone number, and the contents of your message or inquiry.
Newsletter and marketing sign-ups — when you subscribe to our email newsletter or insights, we collect your name and email address, and we may collect your organization, role, and areas of interest.
Recruiting inquiries — if you contact us about employment or engagement opportunities, we collect the information you choose to provide, such as your résumé/CV, work history, and contact details.
Event and correspondence records — records of our correspondence with you, and information you provide if you register for an event, webinar, or similar activity we may offer through the Site.

You are not required to provide personal information through the Site; however, if you choose not to, we may be unable to respond to your inquiry or provide the requested communications.

2.2 Information collected automatically

When you visit the Site, we and our service providers automatically collect certain information about your device and your use of the Site, including your IP address (and the approximate, imprecise location derived from it), browser type and language, operating system, device type and identifiers, referring website addresses, access dates and times, pages viewed, links clicked, and other standard internet log and usage data. This information is collected through cookies, pixels, web beacons, and similar technologies, as described in Section 5.

2.3 Information from third parties

We may receive limited personal information about you from third parties, such as analytics providers (Google Analytics), our email-marketing platform ([EMAIL-MARKETING PLATFORM, if any]), event co-hosts, publicly available sources (such as company websites and professional networking platforms like LinkedIn), and professional referrals, in each case primarily consisting of business contact information used for the purposes described in Section 4.

2.4 Sensitive personal information

The Site is not designed to collect, and we ask that you do not submit through the Site, sensitive personal information — such as government identification numbers, financial account credentials, precise geolocation, health information, biometric data, or information revealing racial or ethnic origin, religious beliefs, or similar special categories of data. We do not seek to collect such information through the Site and will obtain any legally required consent if we ever need to do so.

3. How We Collect Personal Information

We collect personal information (a) directly from you, when you submit forms, subscribe to communications, send us inquiries, or otherwise correspond with us; (b) automatically, through cookies and similar technologies when you use the Site; and (c) from third parties, such as analytics and email-marketing providers, event partners, publicly available sources, and referrals, as described above.

4. How and Why We Use Personal Information

We use personal information for the following purposes and — where the EU or UK General Data Protection Regulation (“GDPR” / “UK GDPR”) or similar laws apply — on the following legal bases:

To respond to your inquiries and communicate with you. We use contact and inquiry information to respond to messages submitted through the contact form, follow up on requests for information about our services, and manage our business relationship or prospective relationship with you. Legal basis: our legitimate interests in operating and promoting our business and responding to those who contact us; or steps taken at your request prior to entering into a contract.
To send newsletters and marketing communications. If you subscribe (or where otherwise permitted by law), we use your contact information to send our newsletter, insights, event invitations, and other communications we believe may interest you. You may unsubscribe at any time using the link in each email or by contacting us as described in Section 14. Legal basis: your consent, where required; otherwise our legitimate interests in marketing our services to business contacts.
To operate, secure, and improve the Site.We use automatically collected information to administer the Site, analyze usage, diagnose technical problems, prevent fraud and abuse, protect the security of the Site and our systems, and improve the Site’s content, performance, and user experience. Legal basis: our legitimate interests in maintaining a secure, functional, and effective website; or your consent with respect to non-essential cookies, where required.
To consider recruiting inquiries. We use information submitted in connection with employment or engagement inquiries to evaluate and respond to them. Legal basis: our legitimate interests in recruiting; or steps taken at your request prior to entering into a contract.
To comply with law and protect our rights. We use personal information as necessary to comply with applicable laws and legal process, respond to lawful requests from public authorities, enforce our Terms of Use and other agreements, and establish, exercise, or defend legal claims, and to protect the rights, property, safety, and security of Benchmark Solutions, our clients, our personnel, and others. Legal basis: compliance with legal obligations; our legitimate interests in protecting our business and legal rights.

Where we rely on legitimate interests, we assess and balance those interests against your rights and freedoms. Where we rely on your consent, you may withdraw it at any time (without affecting the lawfulness of processing before withdrawal). We do not use personal information collected through the Site for automated decision-making that produces legal or similarly significant effects about you.

5. Cookies and Similar Technologies

The Site uses cookies (small text files stored in your browser) and similar technologies such as pixels and web beacons to make the Site work, to understand how the Site is used, and to support our marketing.

Strictly necessary cookies enable core Site functions, such as security and page navigation, and cannot be switched off in our systems.
Analytics and performance cookies help us understand how visitors use the Site — for example, which pages are visited most — so we can measure and improve performance. The Site uses Google Analytics for this purpose. Google Analytics uses cookies to collect information about your use of the Site (such as your IP address, device information, and pages viewed) on our behalf. You can learn more about how Google processes data at policies.google.com/technologies/partner-sites, and you can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on available at tools.google.com/dlpage/gaoptout.

The Site does not currently use advertising or targeting cookies, and we do not permit third parties to collect personal information on the Site for their own advertising purposes.

Your choices.You can control cookies through the Site’s cookie banner or preference center (where offered) and through your browser settings, which typically allow you to refuse or delete cookies. Disabling certain cookies may affect the functionality of the Site. The Site does not currently respond to “Do Not Track” browser signals, for which no industry standard exists. Because we do not sell personal information or use advertising or targeting cookies, opt-out preference signals such as the Global Privacy Control (GPC) do not alter the Site’s behavior; should our practices change, we will honor legally recognized opt-out preference signals as required by applicable law.

6. When and With Whom We Share Personal Information

We do not sell personal information for money, and we do not share personal information with third parties for their own marketing purposes. We disclose personal information only as follows:

Our affiliates. Benchmark Solutions - Las Vegas, LLC and Benchmark Solutions Limited may share personal information with each other for the purposes described in Section 4 — for example, so that the entity best placed to respond to your inquiry can do so. Both entities handle personal information in accordance with this Privacy Policy.
Service providers (processors). We share personal information with third-party providers that perform services on our behalf and under our instructions — such as website hosting, IT and security services, web analytics (Google Analytics), email delivery and marketing platforms ([EMAIL-MARKETING PLATFORM, if any]), and customer-relationship-management tools. These providers are permitted to use personal information only to provide services to us and are subject to appropriate contractual obligations of confidentiality and data protection.
Professional advisers. We may share personal information with our lawyers, accountants, insurers, auditors, and other professional advisers where reasonably necessary, subject to duties of confidentiality.
Legal and compliance disclosures. We may disclose personal information to courts, law enforcement, regulators (including gaming regulators, where applicable to us), or other government authorities where we believe disclosure is required by law or legal process, or is necessary to protect our rights, property, or safety or that of others, to enforce our Terms of Use, or to detect, prevent, or address fraud, security, or technical issues.
Business transactions. If Benchmark Solutions is involved in a merger, acquisition, financing, reorganization, or sale of all or part of its business or assets, personal information may be transferred to the counterparty and its advisers as part of that transaction, subject to customary confidentiality protections and applicable law.

“Sale” and “sharing” of personal information. Benchmark Solutions does not“sell” personal information as that term is defined under the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA/CPRA”) or similar U.S. state privacy laws. Because the Site uses only strictly necessary and analytics cookies — and no advertising or targeting cookies — we also do not “share” personal information for cross-context behavioral advertising. We do not knowingly sell or share the personal information of individuals under 16 years of age.

7. International Data Transfers

Benchmark Solutions operates from the United States and from the Macao Special Administrative Region of the People’s Republic of China, and the Site is hosted and operated from the United States. Because our two affiliated entities may share personal information as described in Section 6, your personal information may be transferred to, stored in, and processed in the United States, the Macao SAR, and any other country where we or our service providers operate — including if you access the Site or communicate with us from the European Economic Area, the United Kingdom, Switzerland, or elsewhere. These countries may have data-protection laws different from, and in some cases less protective than, those of your jurisdiction. Where required by applicable law, we implement appropriate safeguards for such transfers, such as the European Commission’s Standard Contractual Clauses (together with the UK International Data Transfer Addendum, where applicable) or reliance on an applicable adequacy decision. You may contact us as described in Section 14 for more information about the safeguards we use.

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected — for example, for as long as needed to respond to your inquiry, to maintain our business relationship with you, or to send communications you have subscribed to — and thereafter as necessary to comply with our legal, regulatory, tax, accounting, or professional obligations, to enforce our agreements, to resolve disputes, and to establish, exercise, or defend legal claims. When personal information is no longer needed, we delete it, anonymize it, or securely store it in a segregated manner until deletion is possible. The criteria we use to determine retention periods include the nature and sensitivity of the information, the purposes for which we process it, and applicable legal requirements.

9. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against accidental or unlawful loss, misuse, alteration, unauthorized access, disclosure, and destruction, taking into account the nature of the information and the risks associated with its processing. We limit access to personal information to personnel and service providers who need it for the purposes described in this Privacy Policy and who are subject to confidentiality obligations. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. Please exercise care in deciding what information you send to us through the Site.

10. Your Privacy Rights

Depending on where you live, you may have some or all of the rights described below with respect to your personal information. We will honor rights requests as required by applicable law, and we will not discriminate against you for exercising any of them.

10.1 If you are in the EEA, the United Kingdom, or another jurisdiction with similar laws (GDPR / UK GDPR)

Subject to the conditions and exceptions of applicable law, you have the right to: (a) access the personal data we hold about you and receive a copy; (b) rectify inaccurate or incomplete personal data; (c) erase your personal data; (d) restrict our processing of your personal data; (e) data portability — receive personal data you provided to us in a structured, commonly used, machine-readable format and have it transmitted to another controller; (f) object to processing based on our legitimate interests, and to object at any time to processing for direct marketing; and (g) withdraw consentat any time where processing is based on consent. You also have the right to lodge a complaint with your local supervisory authority (in the UK, the Information Commissioner’s Office), although we would welcome the opportunity to address your concerns first.

10.2 If you are a California resident (CCPA/CPRA)

Subject to the conditions and exceptions of applicable law, you have the right to: (a) know — request information about the categories and specific pieces of personal information we have collected about you, the categories of sources, the business or commercial purposes for collection, and the categories of third parties to whom we disclose it; (b) delete personal information we have collected from you; (c) correct inaccurate personal information; (d) opt outof the “sale” or “sharing” of personal information (as noted in Section 6, we do not sell personal information and do not share it for cross-context behavioral advertising); (e) limit the use of sensitive personal information (we do not collect sensitive personal information through the Site or use it to infer characteristics); and (f) non-discrimination for exercising your rights. The categories of personal information we have collected in the preceding 12 months, the sources, purposes, and disclosures are as described in Sections 2, 3, 4, and 6 of this Privacy Policy. Residents of other U.S. states with comprehensive privacy laws (such as Colorado, Connecticut, Texas, and Virginia) may have similar rights, including a right to appeal a refusal of a rights request.

10.3 If you are in the Macao SAR (Personal Data Protection Act)

If you are located in the Macao Special Administrative Region, you have rights under Macau’s Personal Data Protection Act (Law No. 8/2005), including the rights to access your personal data, to require the rectification of inaccurate data, to object to processing in certain circumstances (including for direct marketing), and to lodge a complaint with the Office for Personal Data Protection (GPDP). You may exercise these rights as described in Section 10.4.

10.4 How to exercise your rights

You (or an authorized agent acting on your behalf, where permitted by law) may exercise your rights by submitting a request through our contact form or writing to us at the address in Section 14. Please describe your request with enough detail for us to understand, evaluate, and respond to it. Before acting on a request, we may need to verify your identity — for example, by asking you to confirm information we already hold about you — and, for agent requests, to verify the agent’s authority (such as a signed permission or power of attorney). We will respond within the time required by applicable law. If we deny your request in whole or in part, we will explain why, and where applicable law provides an appeal right, we will explain how to appeal.

10.5 Marketing opt-out

You may opt out of our marketing emails at any time by clicking the “unsubscribe” link in any marketing email we send or by contacting us through the contact form on our website. If you opt out, we may retain minimal information about you as needed to honor your opt-out and may still send you non-promotional communications, such as responses to your direct inquiries.

11. Children’s Privacy

The Site is a business-to-business website intended for professional audiences in the gaming and hospitality industries and for adults of legal age. Given the nature of the industries we serve — where participation in gaming is restricted to persons 21 years of age or older in most jurisdictions — the Site is directed exclusively to adults. The Site is not directed to, and we do not knowingly collect personal information from, anyone under the age of 18 (or under 13 for purposes of the U.S. Children’s Online Privacy Protection Act, or under 16 for purposes of certain state and international laws). If you believe we have inadvertently collected personal information from a minor, please contact us through the contact form on our website, and we will promptly delete it.

12. Third-Party Websites

The Site may contain links to websites, platforms, or services operated by third parties, including social-media platforms and industry resources. This Privacy Policy does not apply to those third-party properties, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any third-party website you visit before providing personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. When we make changes, we will post the updated Privacy Policy on this page and revise the “last updated” date at the top. If we make material changes, we will provide more prominent notice as required by applicable law (for example, a notice on the Site’s homepage or, where appropriate, an email to subscribers). We encourage you to review this Privacy Policy periodically. Your continued use of the Site after an updated Privacy Policy is posted constitutes your acknowledgment of the updated policy.

14. Contact Us

If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, or if you wish to exercise your privacy rights, please contact us:

Benchmark Solutions - Las Vegas, LLC (dba Benchmark Solutions)
Attn: Privacy
11700 W. Charleston Blvd., Suite 170-337
Las Vegas, NV 89135, USA
Online: our contact form

Benchmark Solutions Limited
Attn: Privacy
524 Rua de Coimbra, Tower 7, Suite 21 A
Taipa, Macao SAR, China
Online: our contact form